WhatsApp Marketing - How To Use It To Drive Massive Traffic

When you talk about your online business and think about different channels of the market to engage ideal customers for your business, what is the foremost thing came to your mind? It may be Facebook which has 2.167 billion active users or maybe Instagram which has 800 million active users then comes Twitter and LinkedIn which has currently 330 million and 310 million active users respectively. Many people like you are currently running their businesses over these platforms. There is another such text-based platform through which you can extend your business and reach your targeted customers and have more users by combining both Instagram and LinkedIn.

Do you know about that platform? It is WhatsApp which people use to chat with people relatives and share different things daily. The text message gets an open rate of about 985 even though email marketing is crucial and gives you an open rate of about 30%. That is the main reason chatbots work that well. The crucial reason is also that makes WhatsApp the most engaging marketing channel all around the world. We provide the best SMO Services in the UK and all around the world.

What do you understand by WhatsApp?

Primarily it can be said that a kind of mobile application is WhatsApp through which free messages can be sent to everyone and anyone you want. The mobile application WhatsApp was created by two ex-Yahoo employees in the year 2009 their main motive was to make free communication available to everyone. Since then there was no look back for them, they are the fastest company to earn 450 million active monthly users ever. They have also acquired by Facebook for $19 billion in 2014. At that time Facebook had paid twenty times much to WhatsApp than Instagram. It was so important for Facebook at that time. It was seeming that they have won the bet. With time the WhatsApp platform has grown more than before, now people can use WhatsApp not only for sending a message but also for sending:

• Voice message.
• Images.
• Location.
• Videos.
• Documents.
• GIFs.

Not only that but WhatsApp can also be used for voice calls and video calls and they are winning the war over Skype for voice calls.

When you combine the apps Facebook Messenger and WhatsApp, they combine 79% of the entire market messaging in total. So, this can be an enough big reason to start including WhatsApp as a big part of the marketing mix.

Use WhatsApp business instead of regular WhatsApp

You cannot able to use any second account of WhatsApp if you already use WhatsApp on your phone for personal use. For flexibility, people don’t prefer to use WhatsApp for business linked to their number.

First, you need to get yourself another new sim card which will be inserted in a spare or new phone and set up the WhatsApp business account. The WhatsApp Business was released by WhatsApp as their new application back in 2018. The business WhatsApp application is available for both android and IOS. Keeping in mind the owner of small businesses WhatsApp business was built which in turn helped to start businesses and build them using WhatsApp business. Through the use of the tools, businesses can efficiently interact with their customers, which helps them to automate, sort, and quickly respond to messages. The normal consumer version of WhatsApp has the following advantages let's look into them:

Business profiles

You can able create a business profile for your brand with the relevant information which will be helpful for the customers such as the description of your business, address, email address, and website.

Quick replies

the feature of quick reply will help you to save and reuse as well the messages that you need to send frequently. Within very less time you can be able to answer the questions which are questioned frequently.

Automated message

This feature of WhatsApp business is the same as a chatbot which allows you to send automated messages to your customers. A business has customers from all around the world and as a business owner, you need to take rest and will also have some personal time so in those times you can still answer to your customers. Your customers expect a reply right away from you. With the feature of the automated message, you do that easily.

Message statistics

You can also get the most helpful insights such as whether your message is sent successfully, delivered, and read by your customers.

Labels

The feature of the label helps to organize your chats and contacts so that you can easily find them.

Reach your targeted audience over WhatsApp

Setting up your business WhatsApp account is not the end work but your work starts from there. Now you have to think about how you can able to reach your targeted audience. So, your introduction needs to be clear to your customers which will build a clear picture of how they use the app.

Even though you have a list of contacts you have in your phone and WhatsApp which were from the past and you can communicate with them whenever you want, your business WhatsApp o. is not available to other people so they can’t able to reach you.

First thing first, if you want to communicate with your audience you need to put a “start a conversation over WhatsApp” button on your business website or other business platforms. You can add a little widget button. Through that button, your potential customers who have shown their interest in your business website can able to contact you over WhatsApp. And immediately you can able to able to send them promo, and offers related to your business through an automated message function. Don’t forget to start a conversation with them after sending an automated message so that a positive relationship can be built with your customer.

Conclusion

For growing your business online WhatsApp can be an ideal app to reach your audience, we provide the best eCommerce SEO Services globally. Visit the website of Quirinus Soft for availing of our service.

FAQ

Is WhatsApp marketing free?

Basically yes, it is free, marketing through WhatsApp is done by using the WhatsApp business app. If you are someone who is using the paid services and platforms of WhatsApp then you have to pay for its different charges.

Who is the targeted audience on WhatsApp?

The targeted audience is already on WhatsApp. The age bracket of 18 to 44 is the users of the median age of 36.71%.