The Importance of Good Web Design Cannot Be Over-Emphasized

A website is the first point of contact with your leaders. You can pass on your thoughts and information to your audience. A good interactive website help you establish your business and an outdated website can hamper your name. Website design is the overall look and feel of your website. Designing involves many components like graphics, images, content creation, user interface design, and search engine optimization. For help you can visit Quirinus Solutions Ltd., a website design company at Staines. Let’s have a look at how to design a website and why it is important to do.

Why Website Design is Important?

• It sets the first glance of your website.

• Helps in SEO ranking.

• First -impression gives a peek into your customer service.

• To beat the competition. 

• It will increase consistency and reduce the bounce rate.

How to Design a Good Website?

It is very important for a website to be interactive and responsive because we don’t know whether the user is opening it on a phone or laptop. The look, graphics, and designs of your website should be related to your business or blog niche. Two important factors needed to develop a good website design: web design and web development. Web designers are the ones who wield the creative part of the website. They demonstrate the future look of your website. While web developers handle the functional part of the website with coding and tools required for it. Then there is a UX developer, who tackles the user interface to make the website user-friendly and attractive. You can consider taking the help of Quirinus Solutions Ltd., a web design agency at Staines.

1.    Simple Navigation

Use easy navigation, to guide the readers. When a user visits your website, he should be able to access the information quickly. This increases the dwell time, which helps in google ranking of your website. If you will have poor navigation, the user will go back to the research bar. To increase the conversation rate, use self-explanatory navigation with plenty of sub-titles. This will help user to find information quickly. Stick to the ‘three-click rule’, use clickable tabs, and logical page arrangements.

2.    Interactive web design

With the increasing rate of mobile users, you should consider responsive designing for your website. Responsive designs help in positive user experience and increase lead conversion on your website. With plenty of device options available these days like tablets, smartphones, laptops and computers, you must set the seal on integrating responsive design. So, make sure that your readers have a good experience irrespective of the sizes of the devices they use.

3.    Compelling style guide

Style guide is a visual language of a website. It is a structured manual/layout which defines the colour schemes, images, typography, and spacing. With help of a style guide, you can create consistency in your website and helps multiple people to work on the same page every time they add an element. Use SEO- friendly typography with solid meta-data and keywords. Make use of a pleasing colour palette with only 3 to 4 tonnes complementing your website and leaving a good user engagement. Don’t clutter your website with images.

4.    Easy page loading speed

It’s of no use if the user doesn’t get to visit your website because it is taking a long time to load. Enhance your loading speed by optimizing your images and page layout. Page loading speed is an important element as it will give access to information user is looking for. If it will take time to load, user will return back to search results and to your competitors’ websites. The quick loading speed will increase your lead conversion rate and hence SEO ranking.

To check your page speed use, google page speed insights or you can opt for a website design agency at Staines. 

5.    CTA (call to action) buttons

Once the user is on your website, lead them to take an action. Use the call to action button on your landing page. These are clickable buttons placed in such a way that it grabs user attention. It should be placed on your website where you want them to click and perform an action. So, the takeaway point is to make a functional website, use clean and simple design for good user-friendly experience.