How to Select an Email Marketing Workflow Software – Aweber Vs GetResponse Vs Constant Contact?

If you are a business operator, you will be quite aware of the email marketing workflow. In case you are a noob in this field, you must get yourself acquainted with this concept. Email marketing is a technique chosen by numerous business professionals to promote their brand. In order to get the best advantage of this technique, you would have to persistently send emails and timely replies to your prospects.

In the initial phase, the email marketing campaign method might be quite stress-free, but with time, this would capture a huge chunk of your time due to the piling of hundreds of emails per day. Hiring an email marketing automation agency is the wise decision in that scenario. 

The key reason behind choosing email marketing software is to strengthen your connection with potential customers. It also provides personalized touch to your audience, that otherwise might have lagged in mass marketing endeavors. The workflow involves a set of processes with some conditions that help build a particular task on the basis of stored data and user behaviour in your email service provider (ESP).

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When it comes to comparing various renowned workflow software programs such as Aweber, GetResponse, and Constant Contact, there are various parameters through which we can analyse their performance and service quality.

The features that help determine the suitability of each one of those as per your preferences are user interface, reviews and ratings, data security, compatibility, pricing, A/B testing, segmentation, and customer support.

Let’s look at each Email Marketing Workflow Software in detail to know the nitty-gritty about their effectiveness: 

Aweber

Aweber is an email marketing workflow software with a high-performance delivery that helps entrepreneurs and small businesses to strengthen their relationships with the targeted audience. This tool can be enabled for sending automated welcome emails, greeting emails after purchase, the latest blog posts, and many other purposes.

This contains a pro plan that provides access to several features for an enhanced connecting experience. The users that open a specific message can be segmented and also on the basis of page visits and it also supports A/B testing. Tagging the recipients and applying custom tags becomes much easier with this tool. Its integrations are linked to WordPress, Shopify, GoToWebniar, etc. For data security, this tool contains secure socket layer (SSL) technology. High revenue-generating emails can be tracked easily with this software. 

GetResponse

This email marketing software is the apt solution for those businesses that aspire to conduct high-impact email marketing campaigns. Due to the experience of more than a decade, this tool is highly beneficial for building personalised workflows based on visitor’s behaviour. 

You can use a trial version for a month and this fits as per your prerequisites, you can shift to the paid version. It provides a segmentation of your contacts list based on the type and behaviour of the user and thereon categorises them in the customs field in the sign-up forms. This software allows the operability of A/B testing. As far as the issue of data security is concerned, you’ll be provided with general data protection regulation (GDPR). The clicks, bounces, and open rates of your emails can be easily tracked and analysed with GetResponse. 

Constant Contact

For small businesses, which are seeking an ideal platform to engage with their customers, Constant Contact is the best solution for automating email marketing for them. For sending welcome emails, segmenting the contact list, and resending emails to non-selectors, you should choose this workflow software.

To know about every functioning of this software, you can use its trial version for one month. Segmenting the users requires an existing contacts list and thereafter categorises the recipients on the basis of their engagement such as clicks, shares, and open-rates. It also uses location, company, job titles for grouping the subscribers. The feature of A/B testing is also available in this tool. Its integrations are linked with Microsoft Excel, Outlook, Shopify, Salesforce, etc. For data security purposes, this provides compliance with general data protection regulation (GDPR), and California consumer privacy act (CCPA). For tracking features, this provides details such as clicking, opening, and sharing of emails. 

The pricing of all three software has some variations depending on some add-on features. This shall be the last parameter to choose the best option as per your pre-defined specifications.