9 Simple Things That Every Business Owner Needs to Know About Google Analytics

Digitalising the business has become a trend

You must be wondering, why digitalisation has become so popular? With the sudden emergence of the pandemic, it becomes difficult for the enterprise to focus on the executing the business activities physically. Every business line was promoting the use of digital technology worldwide. Being digitalised makes it essential for the ortganisations to reach the target audience and execute the business activity successfully.  Yes, digitalisation has become a trend and every enterprise is now using digital technologies and services. In UK, there are several SEO service companies in Staines delivering the best digital-based services and business activities at affordable costs.  SEO services company across the globe helps in promotion, advertisement, examining the market trends and many more.  In this competitive world, it has become essential for every individual to adopt the SEO services company. With the advanced use of digitalisation, Ecommerce SEO company have been also growing and are beneficial for online shopping, browsing products globally and many more.  Business is engaged in delivering the product and service online, but how the SEO and digital marketing work? Is it simple? You must have these questions in your kind. Digital marketing company includes the use of digital platforms and channels for business or personal purposes. Have you explored why and how the website of your business or company works? Google analytics and Goggle Adsense and other essential pasts of digital marketing are responsible for managing your company websites and data online.

What is Google Analytics and How it works?

Google Analytics is an important part of digital marketing because it helps in gaining and analysing the statistics and basic analytical tools for search engine optimization and marketing purposes.  The main purpose of Google Analytics is to track the performance of a website and collect the insights in depth. SEO company in London and Ecommerce SEO company all are dependent on Google Analytics for better performance and positive results. Google Analytics collects the user data from every user who visits a particular website, via page tags. With the help of page tags, Google Analytics is capable of generating customisable reports to track and visualise data such as bounce rates, number of visitors or users, page views and more. One of the well-known SEO company in Staines is Quirinus Solution Ltd..

9 Simple Things That Every Business Owner Needs to Know About Google Analytics

1.  Acquisition

It depicts the sources of your website traffic into different categories such as organic research, paid research, referral, social and more. 

2.  Acquisition/Traffic

It reflects which websites are sending traffic your way. This section helps analyse who is linking on your website and why.

3.  Behaviour/ all pages

This section helps in analysing how each page on your website is doing separately.

4.  Behaviour/ site traffic, landing pages

This reflects the pages of your websites based on the number of page views.

5.  Audience/GEO/Location

GEO pages show the locations of your website visitors who are viewing your site from which country.

6.  Audience/Mobile/ Overview

It reflects the way your website traffic is segmented into the desktop, mobile, tablet and so on. 

7.  Audience/Technology/ Browse and OS

In this section, you are capable of determining which browser is popular among your audience.

8.  Audience/Behaviour/ New vs Returning

It helps in analysing the different sections of the users and split between new users and old users.

9.  Conversion

If you have to build a website then there might be some purpose for it. So, tracking the signup for news letter to getting people to the website contact page helps you analyse how many visitors are interested in your product or website.